The Power of Alignment: Build a Business That Feels Like You
Morgan Hawes - Paradise Valley | Arizona
Entrepreneurship Series Vol. 02
A Power Haus Women original series designed to help you build a business that’s intentional, scalable, and aligned.
Power Haus Women Content Day at the 2024 Annual Retreat in Charleston!
If you’ve been following along in this series, you already know:
We’re not building side hustles over here. We’re building businesses.
But building a business like a business is just the beginning.
The real magic?
Building a business that actually feels like you. That actually feels true.
Because it’s not just about growth…it’s about sustainability.
And sustainability doesn’t come from hustle.
It comes from alignment.
I feel like the word “alignment” has been thrown around like crazy recently, so let’s talk about what it actually means and how you can create it.
Let Go of “Work-Life Balance. Build Work-Life Cohesion Instead.
If I hear “work-life balance” one more time I’m going to lose my damn mind. I don’t subscribe to the idea…to keep things “even.” To separate your work from your life, your ambition from your rest, your identity from your role. How limiting!
But for entrepreneurs (especially women) that kind of compartmentalization just doesn’t work.
We don’t live segmented lives.
We carry it all at once: the vision, the voice notes, the ideas at midnight, the meetings between workouts, the calls from the car.
We’re not flipping a switch from “work” to “life.”
It’s all ONE life.
That’s why balance isn’t the goal. Cohesion is.
Cohesion is when your business and your life flow in the same direction.
Where your schedule reflects your values.
Where your offers reflect your voice.
Where your clients feel like extensions of your lifestyle, not interruptions to it.
I built my business so that I don’t have to step into a role. My personal life and professional goals don’t compete, they actually enhance one another. I work, live, play, and invest in Paradise Valley and Arcadia, the very niche neighborhoods I serve.
When I’m not writing up contracts, showing homes, advising clients, or negotiating deals, I’m eating at Pyro with our friends who invest in the area, playing tennis with local business owners at The Phoenician, or hosting a women’s wellness event at my home pilates gym.
That’s cohesion.
That’s sustainability.
That’s when business becomes effortless. Not because it’s easy, but because it’s true. That is what we are aiming for. Are you ready?
🔁 Alignment Move:
Audit your calendar this week. Does your schedule reflect your values and goals? Is there cohesion between how you live and how you work or are they pulling in opposite directions?
2. Show Up as Your Whole Self. That’s Where the Power Is
True alignment isn’t about choosing a lane, it’s about owning your whole self.
So many entrepreneurs get stuck trying to fit into one version of themselves:
The polished version. The professional version. The palatable version.
But your real power comes when you integrate all of who you are.
You’re not just a strategist. Or a storyteller. Or a creative. You’re a whole, multi-dimensional human and the more fully you show up, the more magnetic you become.
People don’t connect with curated personas. In fact, we’re all quite sick of that. Aren’t you?
They connect with truth, clarity, unique point of view and and wholeness.
Alignment happens when the best version of you shows up everywhere.
The more “you” you are, the more your business becomes unmistakably yours.
🔁 Alignment Move:
What is your “and” ?
Think about what makes you magnetic. And what sets you on fire.
Now ask:
Where am I showing this in my life, brand, and business?
Where am I hiding it out of fear it will confuse people?
Pick one place (a piece of content, a service description, a client convo) where you can bring more of your full self. That’s where resonance starts.
Power Haus Women signature sweatshirts at the 2024 Annual Retreat in Charleston! (next drop coming soon!)
3. Let Your Natural Energy Lead. Strategy Can Follow
If you’ve ever launched something that made sense on paper but felt off in your body, you already know:
Energy is data.
Strategy is great. BUT when your energy is misaligned, your execution will be too. Strategy that comes after alignment is SO much better!
That’s why I build my week around flow states, not just appointments.
Some mornings are go-mode. Others are creative. Others are for connecting.
Some seasons are for speed. Others are for depth.
And when I listen to that I grow faster.
This isn’t about laziness. It’s about leverage.
When you’re energized by what you’re doing, you show up differently. You magnetize differently. You become more powerful in subtle but undeniable ways.
That’s why I always encourage women to:
Create rituals that connect you to your body (not just your task list)
Listen to what seasons your body and business are in
Notice when you’re resisting something you thought you “should” do
Design your week around your peak energy zones, not just your availability (Women! Have you tried cycle syncing?!)
This isn’t about softness (though I promote this too).
It’s about precision/accuracy!
When you’re energetically aligned, your strategy becomes potent.
Because you’re no longer just executing, you’re embodying.
🔁 Alignment Move:
Pick one way to track your energy this week. Is it morning journaling? A midweek check-in? Color-coding your calendar by task type? Find your energetic rhythm, then optimize around it.
Power Haus Women Mastermind Panel at the 2024 Annual Retreat in Charleston!
4. Your People Will Find You Faster When You’re Aligned
Here’s something I’ve learned…and lived:
You don’t attract what you want. You attract what you are.
When you're trying to mimic someone else’s style, script, or strategy (even if it works for them) it muddies your signal. People can feel the disconnect. Something is just…off.
But when you’re rooted in what’s real for you?
That energy is magnetic!
You’ve probably felt this in other people:
A founder who talks about their work with full-body conviction
A brand that seems to just get you
A piece of content that makes you stop scrolling and think: “Wait. That’s me. Give me more.”
A fitness instructor who can elevate the entire room as one
That connection doesn’t come from marketing tricks.
It comes from alignment.
When you’re clear, you create resonance.
And resonance moves faster than reach ever will.
The right clients, collaborators, friends, and even investors will find you faster when you stop trying to appeal to everyone and start expressing your actual frequency.
In Power Haus Women, I’ve seen this shift happen over and over.
A member stops editing herself, starts sharing with more truth, and within weeks, her audience changes. Her engagement deepens. Her dream clients start sliding into her DMs with zero cold sales required.
Why? Because she’s no longer projecting or performing. She’s broadcasting or documenting.
That’s the difference.
You don’t need a perfectly planned funnel. You need clarity.
You don’t need to network harder. You need to align deeper.
The more “you” you become, the more recognizable you are to your people.
🔁 Alignment Move:
Look at your last 3 posts or marketing messages. Do they sound like you? Would someone who just met you in person say, “You’re exactly like your content, I feel like I already know you!” If not, start rewriting for clarity, not performance.
5. Make Space for Evolution, Alignment Isn’t Static
Here’s the truth:
Alignment isn’t a destination. It’s a discipline.
It’s not something you “find” once and hold onto forever.
It’s something you revisit, recalibrate, and redefine as you evolve.
Because you will evolve! That’s the whole point of life and business! (And if you’re not, it’s time to get your butt in gear!)
You’re supposed to outgrow past versions of yourself (and your brand).
You’re supposed to want something different than you did last year (maybe even last week in some cases).
You’re supposed to realize that an offer, a client type, or a workflow no longer fits, even if it once did.
That’s not failure.
That’s feedback.
If you’re feeling friction, it doesn’t mean you’re off track.
It means your vision has upgraded, and your systems, structure, or messaging need to catch up.
The most aligned entrepreneurs I know don’t cling. They adjust.
They leave room for new ideas, new standards, new seasons of self.
Alignment isn’t static. It’s fluid.
It moves with you, if you let it.
🔁 Alignment Move:
Ask yourself: “Where in my business am I still operating from a past version of me?”
Now, what would feel more true today? What’s one thing you can shift, let go of, or rework to match who you are now?
Morgan Hawes hosts a Power Haus Society private pilates class for 9 influential women at her home studio: The Workshop Pilates in Arcadia, Arizona
Final Word:
Alignment is the secret to sustainability.
It’s what allows you to build momentum without losing yourself or your mind.
It’s what gives you clarity when trends distract you.
It’s what makes your business feel undeniably yours.
It’s also the key to something we don’t talk about enough:
Fun.
Because when you're aligned, business gets easier. Life get’s easier!
You make faster decisions.
You attract better people.
You create things you actually enjoy.
And you remember why you started in the first place.
This is how you grow without burning out.
How you scale without shape-shifting or masking.
How you build success that actually feels like success.
So ask yourself… are you in alignment?
Next Month: Expand With Us: The Power of Collaboration
Now that you're building in alignment, it’s time to talk about how to scale it.
In Vol. 03 of the Power Haus Women Entrepreneur Series, we’ll unpack how to grow with the right people, and how collaboration (not competition) is the most powerful multiplier of them all.
Because you’re not meant to do this alone.
And when the right people align? Everything accelerates.
Tune in next month for Part 3: